The Sustainability Delusion: Why the 1% Can’t Save the Planet

The problem isn’t sustainability—it’s visibility and viability

We’ve turned sustainability into an optics performance.

Glossy reports, frameworks, carbon credits—yet on the ground, not much changes. The real costs of environmental destruction still go uncounted. The voices of communities most affected are often left out. And the solutions we champion? More about optics than outcomes.

I wrote this piece—The Sustainability Delusion—as a challenge to the status quo. It’s a call to stop selling the illusion of impact and start building systems that actually work: for people, for economies, for the planet.